Originally posted at https://www.innerpowermedia.com/whats-a-marketing-calendar/
Having an online marketing calendar is very important. In fact, I’d even say it’s a vital part of your marketing. It’s how you’ll know what to post and when to post it on social media or in your blog.
There are two ways to use a marketing calendar:
You can have your marketing pre-scheduled and ready to go out. I personally like to “set it and forget it”. Some say that there may not be as much engagement if you pre schedule. I’m not really finding that it’s a big issue for me though.
With just a little planning, I’ve got something pre-scheduled for each day of the week. Therefore, there’s no need to think about it every day!
2. Write and Send Your Social Media Posts Immediately If you prefer, you can instead write your social media posts (or blog posts) and send them out right away. It’s really up to you and how you prefer to work.
For example, I have my own schedule of post topics each day with a hashtag, like #MarketingMonday or #TalkAboutItTuesday. You can actually Google this under social media posts for days of the week. Depending on what kind of business you have, you can use different hashtags.
Hashtags are a way you can look up a particular topic on social media. Let’s say you want to use something like #MarketingMonday, like I use in my business. I also use the following hashtags:
#TalkAboutItTuesday, #WisdomWednesday, #ThankfulThursday, #FridayFun, #SocialSaturday, and #SundayFunday. I tend to post these day-of-the-week posts in the morning. A good link to research what hashtags could work for your business is https://blog.hootsuite.com/daily-hashtags/.
More About Pre-Scheduling
To pre-schedule, I like sendible.com. Besides morning posts, I sometimes also post in the afternoon–this way I am posting at least once or twice per day. Two other good apps that are very inexpensive are hootsuite.com and buffer.com. There are others as well.
To create my own designs for my morning posts, I use canva.com. It’s a very user-friendly way to create your own original designs, or you can choose from many premade designs to use with your posts.
To go back to Sendible, one reason why I like it is that there are content suggestions if you want to use an article that someone else has created for your afternoon post. These articles on Sendible are free to share, and they have very useful content that are more likely of interest to your online followers. For example, I can enter and search a topic like online marketing to find articles to share in the afternoon.
As I mentioned earlier, what’s great about online marketing is that it can be planned or scheduled. If you haven’t seen my earlier video on using Google Calendar to schedule things throughout your day, you can go to https://www.innerpowermedia.com/organizing-your-life-and-business-with-google-calendar/.
With online marketing, the most important thing is planning it. When you plan your posts is really up to you. Some will say that it’s best to optimize for the times during the day when your audience is likely to be on. If you don’t know when those are yet, try some common times like 9am, 12pm and 5pm. You can experiment with this, since you may not know until you actually try this out.
If by this point in your reading, you’re at the point in your thinking where you don’t want to do any of the marketing your business needs to grow, schedule a 20-minute Get Acquainted Call to see how I can help you: http://bit.ly/schedulewithgen.
As you can see, a marketing calendar will take the uncertainty and worry right out of your online marketing!
(Recorded for for Facebook group, Social Media Marketing for Coaches: https://facebook.com/groups/smmarketing4coaches)