Being an expert is a realtive term.......
When you think about expertise, it might scare you away. Most people never think they know enough to be an expert, much less call themselves one. However, your expertise is what you can market to customers, and guess what, you don’t have to know everything to be an expert. You literally only need to know just a little bit more than your ideal customer to be seen as an expert and valued for your experience.
Of course, being an expert in your niche should be a goal of yours, but as long as you stay ahead of your target audience, you will be seen as an expert by them. However, how people define expertise is very different from one person to the next. But expertise is really about a continual learning process and the state of making yourself a lifelong learner in your field.
Don’t Wait Until You Feel Like an Expert
Most people, especially women, tend to downplay their expertise on any number of things. One reason is that our society doesn’t really like it when people act like know-it-alls. In fact, a humble expert is a lot better than someone who thinks they know everything because they tend to do a better job communicating. This plagued me for years when I first started my business, I remember being so excited to help others that I was always saying I know that, or I can help you with that..........the result was numerous people telling me that I couldn't know all of that, and worse rumors of me being the dreaded "know it all" This, sadly, did allow my doubts to sink in and derailed my success for numerous years!. You don’t have to do that; don’t wait until you feel like an expert. Instead, just act like one. An expert learns all their life about what they want to be an expert in. If you keep learning, you’ll naturally truly become an expert on your topic from your perspective. Remember it's always from your perspective!!
Focus on Becoming an Expert on Your Target Audience’s Problems & Solutions
One of the ways to become an expert quickly in the eyes of your target audience is to focus most of your efforts on learning about your target audiences’ problems concerning the solutions that are out there for them. That way, you can become an expert on which solution works best for which level of problem.
Know How to Back Up Your Statements with Facts
An expert always knows how to cite relevant facts from reliable sources that their audience believes are reliable. Know where your audience likes to find their information and make it a practice of quoting those sources when you talk to them in your blog posts, on social media, and even in your books.
“The highest level of mastery is simplicity. Most information is irrelevant and most effort is wasted, but only the expert knows what to ignore.” ~James Clear
You’ll Never Know Everything & You Will Always Not Know What You Don’t Know
One thing to accept right now is that you will never know everything about your topic or niche. The main reason is that we all have blinders on, and we never actually even know what we don’t know. There are incredible facts about the world that you don’t know, that I don’t know, that others know only due to exposure. Your own audience might not know what you know, and you might think it’s crazy that they don’t realize it due to the obviousness of it. But again, people do not know what they don’t know, so they have no way of expressing the questions the right way.
You Probably Know More Than You Think You Do
Just like most people who have a passion for a topic. You likely have that for your chosen niche and field. You know a lot more than you think you do simply from reading, experiencing the problems and solutions, and doing the research you’ve done. Your knowledge and experience are cumulative, and for that reason, you probably know a lot more than you think you do so be sure to give yourself credit for what you have done and continue to do.
As you can see, being an expert is a relative term. Maybe you don’t know anything about brain surgery, but you know a lot about brain cancer because you experienced it and can speak to that side of it. Maybe you studied the history of France in school even though you’ve never been to France, you’re still an expert if you remember that you need to keep learning for a lifetime. Plus, you only need to know slightly more than your ideal client to be successful in marketing your expertise.
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